Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01788_Field_OMMC T16.txt

Text File | 1996-04-10 | 698b | 14 lines

good nor bad in itself really is a way of saying, “I
can’t deal with this. I’m not going to look at it.
Let’s just make moral judgment on it and get on to
other things that are less demanding.”

In fact, if you tried that on—well, let’s try it on a
few media and see if it stands up. Radio’s neither
good nor bad in itself, or film or videotape is
neither good nor bad in itself. It depends on how
you use it. If you use it for good reasons then it’s
a good thing, and for bad reasons then it’s a bad
thing. Well, let’s try that. On the light bulb as a
medium. Light bulbs are neither good nor bad in
themselves, right, it depends on how you use them.